Champions of Winter

• Prize
  Best of Best in Digital marketing / Advertising
  Winner in Brand Activation / Branding
• Company
  Eight Sleep
• Lead
  Maria Salgado
• Team
  Ryan Groffie, Frances Arnautou, Jisoo Sim, Sabina Blankenberg
• Credits
  Photo by: Elena Iv-skaya

For Winter 2023, Eight Sleep launched their “Champions of Winter”, the second edition of Eight Sleep’s artistic representation of sleep throughout the seasons. The shorter days and harsh weather of winter can drain energy and affect motivation, but the Pod ensures that users recharge fully each night, whether they prefer it cool or cozy. With restful sleep, users wake up ready to tackle any challenge, making them true champions of winter.