The Homeless Project

• Prize
  Winner in Integrated campaigns / Advertising
• University
  Swinburne University of Technology
• Lead
  Kat Kopecka

The Homeless Project, a registered charity in suburban Melbourne, is on a mission to provide safe, affordable housing for those facing housing insecurity. By dedicating 100% of donations to this cause, the charity has had limited capacity for growth. This project proposes a refreshed brand identity, an impactful, low-cost marketing campaign, and a streamlined website to clearly communicate the charity’s impact on the community and encourage further support.

Kat Kopecka is a marketer and designer in Melbourne, Australia. She comes from a strong marketing background but her true love is graphic design and user experience. Kat believes that purposeful design can improve our lives significantly and has the power to create strong emotions and lasting relationships with brands. In her free time, she likes to eat, run (so she can eat some more), and contemplate the quirkiness of human nature.