Best of Best 2024 / Advertising / Integrated campaigns

Bodoni: Timeless Elegance

  • Prize
    Best of Best in Integrated campaigns / Advertising
    Winner in Brand identity / Branding
  • University
    Savannah College of Art and Design
  • Lead
    Janhavi Jeevan
  • Video

Bodoni: Timeless Elegance marks the grand opening of Italy's Museo Bodoniano, celebrating the iconic typeface's beauty. It serves as both a launch event for the museum and an inspirational showcase for designers, displaying Bodoni in contemporary contexts. One of the exhibit's highlights is a type specimen book, bridging the realms of tradition and modernity. Its layout reflects Bodoni's sleekness, offering a captivating exploration of the typeface's enduring allure in a traditional format. As visitors explore, they are immersed in Bodoni's history and its applications, igniting creativity.