The New York Public Library's 2024 Summer at the Library Campaign for NYC Libraries

• Prize
  Winner in Integrated campaigns / Advertising
• Company
  The New York Public Library/Creative Services
• Lead
  Maya Sariahmed, Jing Wei (Illustrator)
• Team
  Creative Director: Katharina Seifert, Designer & Animator: Peter Frasco, Assoc Dir of Design & Production: Rosalene Labrado-Perillo
• Client
  The New York Public Library
• Credits
  Illustration by: Jing Wei
• Video
  Link to video

Designed and executed a multimedia promotional campaign in six languages incorporating OOH ads in major transit hubs, printed collateral in libraries in the Bronx, Manhattan, and Staten Island, social media, email, and an extensive web presence.