The New York Public Library's 2023–24 National Books for All Campaign

• Prize
  Winner in Integrated campaigns / Advertising
• Company
  The New York Public Library/Creative Services
• Lead
  Maya Sariahmed
• Team
  Creative Director: Katharina Seifert, Designer & Animator: Peter Frasco, Assoc Director of Design & Production: Rosalene Labrado-Perillo
• Client
  The New York Public Library
• Credits
  Illustration by: Jing Wei
• Video
  Link to video

Developed and executed a yearlong nationwide multimedia campaign about banned books and the freedom to read. Campaign identity adapted to appear on building banners, social media ads, livestream events, printed materials, videos, and web pages, with the color scheme shifting for each phase of the campaign.