Explore Seattle Southside’s Curiously Wonderful Campaign

• Prize
  Best of Best in Integrated campaigns / Advertising
• Company
  Explore Seattle Southside
• Lead
  ONE23WEST
• Team
  Rob Sweetman, Jeff Harrison, Bryan Collins, Jesse Wilks, Gerardo Agbuya, Jake Lim, Katie Muir, Natalie Wu, Brittany Taylor, Ninette Aves, Colin Carroll, Kim Dudra
• Client
  Seattle Southside Regional Tourism Authority
• Credits
  Mark Everton, Ashley Comar, Meagan McGuire
• Video
  Link to video

Explore Seattle Southside’s campaign objective was to increase the number of tourists coming to Seattle Southside, and enhance the perception and awareness of the region as a preferred travel destination. The new integrated campaign was multifaceted, launching with digital, video, OOH, social and print. Our creative insights leaned into all the curiously wonderful microadventures to experience in this one-of-a-kind destination. The campaign reached over 64.9 million impressions; sent more than 566,800 unique visits to the website; and our videos were seen over 1.1 M times.