Korea 195 Grapefruit Biscuit Packaging Design

• Prize
  Winner in Food / Packaging
• University
  UCSI University
• Lead
  sun jian
• Video
  Link to video

Korea 195 Grapefruit Biscuit Packaging Design uses the image of a little girl swinging under a grapefruit tree to create a retro feeling and remind customers of the brand history. The design advocates that biscuits are for different people, so the package made of recyclable materials incorporates culture, experience and context to tell a unique story and to create an emotional connection and resonance with the customers.