DAN: Korean honey cookies

• Prize
  Winner in Brand design / Branding, Brand identity / Branding
• University
  Savannah College of Art & Design (SCAD)
• Lead
  Seung Joo Lee

DAN is a brand specializing in the production of honey cookies. The term ‘dan’ is a translation of the Korean character "?," which means sweet. DAN honey cookies made with the food ‘yakgwa,’ a deep-fried Korean dessert typically enjoyed on Korean holidays and at festivals. Each cookie has chunks of yakgwa mixed into the cookie batter for a unique texture and a delightful flavor. DAN's tagline "a sweet experience" represents our hope for customers to enjoy the experience of having yakgwa, therefore created crunchy cookies for people have a small treat for their daily lives.