Entropy

• Prize
  Winner in Brand identity / Branding
• University
  Parsons School of Design
• Lead
  Shristi Singh
• Video
  Link to video

Branding and Identity Design pitched for my program's annual thesis show themed after the physics concept of randomness and disorder. My approach involved developing a language that connects the two extremes of the entropy spectrum i.e. Order and Chaos while leaving space for what lies in-between. The visual imagery was inspired by the entropic flow of viscous liquid forms while the typography-led posters, logomark, and supporting elements hold the true essence of shifting states as they move from organized structures into disorganized territory.

Shristi is a designer and writer based in Brooklyn, New York where she studies Design and Technology at Parsons.