88rising Rebrand

• Prize
  Winner in Brand identity / Branding
• University
  ArtCenter College of Design
• Lead
  Jo Iijima
• Video
  Link to video

88rising is a media collective and record label promoting Asian talent and culture. They host a music festival called Head in the Clouds Festival featuring in-label and external artists. The original logo typeface "Rising Super" symbolizes growth and inclusivity with its negative space in the corner allowing for the artists and audience to contribute to the completion of 88rising. The typography is dynamic and versatile, rising to elevate important voices and breaking cultural boundaries. It has a sound reactive feature to enhance the performance energy at the Head in the Clouds Festival.