Jekyll & Hyde

• Prize
  Winner in Art & culture books / Books, Other / Other Print (Magazines, Newspapers, Calendars)
• University
  Swinburne University of Technology
• Lead
  Katarina Kopecka

When was the last time you read a piece of classical novel? With the speed of the digital age, we rarely find the time to appreciate history or art... sometimes we don't even find the time to appreciate ourselves. This mini-publication package showcases an excerpt from a classical story of Dr. Jekyll and Mr. Hyde—a story about the duality of the human mind and the pain it brings us. The package consisting of a B6 publication, bookmark, and poster not only promotes the story but turns the mirror back to the readers, challenging them to pay attention to their own mental health.

Kat Kopecka is a marketer and designer in Melbourne, Australia. She comes from a strong marketing background but her true love is graphic design and user experience. Kat believes that purposeful design can improve our lives significantly and has the power to create strong emotions and lasting relationships with brands. In her free time, she likes to eat, run (so she can eat some more), and contemplate the quirkiness of human nature.