Winner 2023 / Advertising / Direct marketing

DG WELLBEING X DOCGO ON DEMAND

  • Prize
    Winner in Direct marketing / Advertising, Brand identity / Branding
  • University
    New York Institute of Technology
  • Lead
    Alex Wang
  • Video

Dollar General and DocGo's sub-brand "DocGo On-Demand" began a series of collaborations this year to provide medical services outside of multiple DG stores in the United States. This project is mainly designed for all services, from visual elements,brand image to products including vehicles, various advertisements, uniforms, giveaways, videos and more. We try to provide all customers with professional and trustworthy services with the greatest possibility between the two brands, then looking for more business opportunities and potential markets in the continuous cooperation.