The Campaign To Save Our Air Medical Resources

• Prize
  Winner in Print campaigns / Advertising
• Company
  Global Strategy Group
• Lead
  Jim Papa
• Client
  Save Our Air Medical Resources
• Video
  Link to video

Under threat from harmful budget cuts from the VA, GSG worked with a coalition of air ambulance providers, veteran service organizations, and healthcare advocates to develop and execute a campaign to raise awareness about the importance of emergency air medical services among federal policymakers. The coalition—called Save Our Air Medical Resources (SOAR)— ran a communications campaign that resulted in a new law delaying the budget cuts. This campaign elevated the voices of Veterans and communicated the importance of protecting access to this critical service, particularly in rural areas.