Flooring America wanted to tout its easy-to-use online tools, which make floor shopping with them seamless and easy. Its target market is families with kids, and we thought what better way to relate to the audience than by showing a carefree dad practicing his sweet dance moves on his beautiful new floors, all while embarrassing his pre-teen daughter.Flooring America and Flooring Canada TV and digital video spots are created and provided to flooring retail store owners across the US and Canada.