Puncher's Chance - The Left Cross

• Prize
  Winner in Beverage / Packaging
• Company
  Coho Creative
• Lead
  Jon Shapiro, Founder & Chief Creative Officer
• Team
  Mike Skrzelowski, Executive Creative Director; Chris Combs, Design Director; Kevin Bova, Senior Designer - Rendering Development
• Client
  Wolf Spirit Distillery

Puncher’s Chance The Left Cross is a premium bourbon aged in Jamaican rum casks, competing in the craft distilling category. COHO Creative developed naming and package design to highlight its unique character and align with the larger brand. “The Left Cross” name pays homage to the left cross punch, which is both powerful and balanced and perfected by Jamaican boxer Donovan “Razor” Ruddock. The design features rich gold and green linework, a sophisticated matte black background, and the Puncher’s Chance tiger. Aged 14 years, this limited edition bourbon sold out of its 1900 cases in 2022.