New Brand Activation for The San Antonio Philharmonic

• Prize
  Winner in Brand Activation / Branding
• Company
  Robot Creative
• Lead
  Mandy Dixon
• Client
  San Antonio Philharmonic
• Video
  Link to video

The San Antonio Philharmonic, a newly formed musician-led orchestra, approached us to help them develop a new brand and gain visibility to support their first season with a launch campaign and website. We completed the brand launch within just 60 days while philharmonic leaders reported exceeding ticket sales (a process that usually takes months). Musicians and supporters affirmed the new brand identity better reflected the rich history, culture and diversity of the local community and helped make symphonic music more accessible to a highly diverse community.