G2E: Gaming Unleashed

• Prize
  Winner in Brand Activation / Branding
• Company
  NJI
• Lead
  Dale Campbell
• Team
  Dale Campbell, Alex Sundra, Bill Risen, Ryan Raybould
• Client
  Global Gaming Expo
• Video
  Link to video

Global Gaming Expo (G2E) is the premiere trade event for the global casino gaming industry, showcasing over 200 exhibitors and attracting over 20,000 attendees. G2E tapped NJI to build a brand that captures the innovation and evolving landscape of the industry, inclusive of sports betting, online gaming, financial technology, and an expanding field of casino operations.Anchored by a modern, sophisticated logo, powered by vibrant colors with high impact treatments, and complemented by multipurpose typography and iconography, the new brand is ready for the ever-changing world of gaming.