Have A Game Plan

• Prize
  Winner in Brand identity / Branding
• Company
  NJI
• Lead
  Glen Swart and Dale Campbell
• Team
  Kara Mask, Julia Ames, Dale Campbell, Glen Swart, Ivy Lee, Ed Silva, Sarah Ficarro, Jessie Noble, Bebhinne Jennings, Jay Ungar, Bill Risen
• Client
  American Gaming Association
• Video
  Link to video

The American Gaming Association (AGA) partnered with NJI to launch its Have A Game Plan brand, promoting tools and resources for responsible, legal sports betting. NJI produced a series of slam-dunk digital assets and videos to engage fans across major leagues, including the NBA, MLB, NHL, and WNBA.Visually striking design and motion graphics engaged fans, increased AGA’s visibility, and helped to legitimize in-venue sports betting. The resulting brand amplified AGA’s message and educational resources while maintaining a consistent tone across social and digital platforms.