Kenny Aronoff, chosen by Rolling Stone magazine as one of the 100 greatest drummers of all time, presents his wine brand in Hollywood with the creative signature of M&A CREATIVE AGENCY was involved in creating the naming, branding, packaging and was responsible for monitoring and executing the pieces.Luxurious antique gold-plated locket embodies Kenny Aranoff's personality, his "signature" sunglasses are front and center in the design,the drumsticks that never leave his hand sit above the sunglasses and finally its round shape which is nothing more than a faithful replica of one of its drums.