“A logo that resonates with simplicity and is rooted in nature while turning to the future and cutting-edge technology“. This was the creative brief for the impact of Bernese Jura that the Fondation issued in order to determine a common denominator in terms of image and communication for this Swiss region that has never had its own visual identity before. This logo must accompany and showcase local foods, including the famous Tête de Moine cheese, as well as to highlight the excellence of the world-renowned in precision industry expertise.