KHASA M

• Prize
  Winner in Brand design / Branding
• Company
  Freelancer
• Lead
  Peiyao(Heather) Tang
• Team
  Peiyao(Heather) Tang
• Client
  KHASA M
• Video
  Link to video

KASHA M is a fashion brand that takes inspiration from Dante's Divine Comedy and aims to embody women's freedom and authenticity. The brand's name is inspired by the cheetah, an ancient Egyptian cat deity that symbolizes feminine strength. Despite challenges posed by time zones and pandemics, the designer overcame them by using thoughtfully created serif typefaces to convey the brand's story. The brand's color, red, represents maturity and independence. The website is set to launch in 2023, and the brand's design language reflects its values of assertiveness, independence, and self-expression.