The Ernst von Siemens Music Foundation will be 50 years old in 2023: The campaign image for the anniversary year combines an fz as a musical exclamation mark with a fireworks display of stacked award-winning scores from the last 50 years. BÄÄÄM! The abbreviation fz stands for the dynamic statement forzando and in music means "powerful, a sudden accent". On the visual level, four motifs of the Foundation's visual language complement the anniversary communication, each of whose motifs stands for "departure" in its own unique way and thus for the future work of the Foundation.
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