SHMOG NXT

• Prize
  Best of Best in Virtual exhibition / Exhibition design
• Company
  Coordination Asia (Shanghai) Architecture Design & Consulting Co., Ltd.
• Lead
  Tilman Thürmer
• Team
  Tilman Thürmer, David Keohane, Tommy Jiang, Yusi Li, Siyi Liu, Ding Xu, Yelie Wu, Yichun Chen
• Client
  Shanghai G+ Culture Creative Developing Co.,Ltd
• Video
  Link to video

SHMOG NXT is a pioneering 3D virtual museum experience created for Shanghai Museum of Glass. Combining creativity and human-centric innovation, SHMOG NXT seamlessly blends physical and virtual realities. The project, built on a digital twin of the iconic museum, has been carefully designed to provide a unique, immersive cultural adventure through real-time VR interface. The adoption of cutting-edge technologies like Unreal Engine 5.1 and machine learning has reinvented the way people interact with exhibits, facilitating exploration and learning.