19 Town-Brand Design

• Prize
  Winner in Brand design / Branding
• Company
  /
• Lead
  Lu Huang
• Client
  19 Town

Located in Los Angeles, California, 19 Town is a contemporary Chinese restaurant and lounge bar that challenges preconceived notions of Chinese cuisine. The name of the restaurant is a play on words, as "19/nineteen" is a homophone for the Chinese words for "food" and "drink". The brand value reflects the inclusivity of Southern California and the hospitality of Chinese culture. To innovate, embrace, and connect, 19 Town's aesthetics manifest a minimalist design that emphasizes geometric balance, indicating the global influences and futuristic outlook for Chinese restaurants.