LOUD CAFE BRAND DESIGN

• Prize
  Winner in Brand design / Branding
• Company
  Freelancer
• Lead
  Peiyao(Heather) Tang
• Team
  Peiyao(Heather) Tang
• Client
  LOUD CAFE

The project aimed to create a welcoming brand identity for a local coffee shop using visual elements, despite having to communicate with the customer and interior designer over the phone due to the pandemic. The circular pattern and name "LOUD CAFE" were inspired by the area's traditional feel, while a warm and lively color palette was chosen to highlight the cozy atmosphere. Stickers were made to promote the brand, and despite a limited budget, the coffee shop became popular upon launching in 2021.The company aims to create a welcoming environment for the local neighborhood.