Askin' Lu- Brand Design

• Prize
  Winner in Brand design / Branding
• Company
  /
• Lead
  Lu Huang
• Client
  Chan Lu Yoyo Trading Co., Ltd (Beijing)
• Credits
  Photo by: Shuchan Lu

Askin' Lu is a children's clothing brand based in Beijing, China. It was designed to crafted high-quality, skin-friendly traditional clothes for kids. The brand's signature color is China Red, which embodies the essence of Chinese culture and symbolizes good fortune. The logo features a nostalgic-styled girl, and the brand patterns showcase Chinese flowers. The packages are printed using letterpress techniques. With the incorporation of traditional elements and techniques, the brand demonstrates an appreciation for delicate Chinese aesthetics.