Re-Route Festival

• Prize
  Best of Best in Brochures / Books
• Company
  Plus Collaboratives
• Lead
  Cheryl Sim
• Team
  Crystal Koo, Marwanie Rahim, Mervin Tan, Michelle Liew, Renee Yang
• Client
  Singapore Tourism Board

A reimagined brochure set of collectibles at different zones and a navigational map encouraged visitors to move through festival activities and build a festival atmosphere in response to the festival’s objective of exploring the functioning cultural precinct. A participatory mechanism in the form of red filter glasses was added to spark curiosity and encourage digging deeper into the site through the details of the brochure after capturing attention quickly with large bold red typography.