TAIWAN EXPO USA

• Prize
  Winner in Integrated campaigns / Advertising
• Company
  Hireinfluence
• Lead
  HireInfluence
• Team
  HireInfluence, Taiwan Trade Development Council
• Client
  Taiwan Trade Development Council (TAITRA)
• Video
  Link to video

TAITRA partnered with HireInfluence to launch their first US event, the Taiwan Expo held in Washington DC. HireInfluence amplified the Taiwan Expo visibility through influencer partnerships, press releases, OOH billboard ads, print & digital ads, digital media coverage, paid & organic social media, radio ads, and more! The campaign reached a potential audience of 343M with 135K engagements, 6K clicks & 102K messages opened. The billboard campaign resulted in 5.7M+ impressions and the event itself reached a high volume of attendees with over 8,300 total attendees.

HireInfluence is an award-winning agency, serving the most established brands in the world since 2011. We provide full-service marketing solutions - including development of experiential strategies, hand curation + casting of right-fit talent, and execution of comprehensive, interactive, cross-channel promotions, media buying, OOH billboard placements, event marketing, public relations, and paid + organic social activations. We have been exceeding expectations for marketing agendas for over a decade - managing strategic campaigns for the likes of Microsoft, KISS, Grammarly, and McDonalds.