StalaTex launch

• Prize
  Winner in Innovative technologies (VR and other) / Advertising, Online experiences / Online Media
• Company
  Stala Oy
• Lead
  Anne Kanervo
• Team
  In-house design team: Anne Kanervo, Riikka Rajavuori, Jari Peltonen; Outsourced design: Movya Oy, Wingårdhs AB and Matti Klenell
• Credits
  Photo by Movya Oy
• Video
  Link to video

Stala Oy launched two patterned stainless steel collections in 2022. A new concept was created for the launch which was accompanied with virtual reality, video communications, landing pages, brochures and POS materials. Virtual reality was combined with reality on online launch event.Virtual reality: https://stalaverse.com/ Virtual reality combined with reality and video communications: https://youtu.be/6fH6be8tPMQ Landing pages: stala.com Brochures: https://issuu.com/stalaoy/docs/se-en_stalatex2_gertwing_rdh_170x240mm, https://issuu.com/stalaoy/docs/stalatex2_mattiklenell_170x240mm_se_en

Stala Oy is a Finnish company that designs, manufactures and markets innovative solutions for functional home spaces. Our core competence is combining stainless steel, Scandinavian design and practicality. In our Lahti factory we manufacture interior products that have been produced with renewable wind energy. The patterned StalaTex™ stainless steel surfaces have been awarded the Green GOOD DESIGN Award and Red Dot Award: Product Design. From September 2020, Stala has been part of Kovinoplastika Lož Group. www.stala.com