Chacui Fruit Tea

• Prize
  Winner in Beverage / Packaging
• Company
  Linshaobin Design Shenzhen
• Lead
  Shaobin Lin
• Team
  Xianqi Cai,Minjia Wu
• Client
  Jinmailang Drink Co.,Ltd
• Credits
  Photo by Yanpeng Chen

Chacui is the ice-black tea drink launched by Jinmailang.By the appearance of young consumers, we decided to take a simple style, large-scale pure white background with simple color graphics and typesetting. On the graphic, we use lines to form the graphic of fruit tea like fonts, then contrast color is added to strengthen the visual impact of the packaging, so that the category and taste can be clearly expressed, and it can also have a strong visual contrast with other ice black tea on the shelves.