Raymarine Integrated Brand Campaign

• Prize
  Winner in Integrated campaigns / Advertising
• Company
  CommCreative
• Lead
  Chuck Seelye
• Team
  Jason Barrett, Keith Caruso, Cammi Lin
• Client
  Raymarine

Raymarine wanted to focus on the American consumer in order to build awareness and increase demand among North American end users. The main goal of this partnership was to create a campaign that would establish Raymarine as a master brand in the US, and to build a B2C narrative and tell the Raymarine brand story in a human-centric, emotionally compelling way. New brand messaging and creative was developed around the theme that Raymarine allows the fishing and boating community to "experience the freedom of the ocean with confidence."