Seventh Generation Site Redesign

• Prize
  Winner in Websites / Online Media
• Company
  Third and Grove
• Lead
  Thomas Bolte
• Team
  Thomas Bolte, Joneric Amundson, Monica Thompson, Brent Schulz, Jen Slemp, Ross Keatinge, Brandon Stumbo, James David Saul, Andy Young, Justin Emond, Kelly Bruneau
• Client
  Seventh Generation

Our team's goal was to grow Seventh Generation’s Household Penetration by attracting new users to the brand and inspiring them to switch from conventional or faux green products to their natural, equally effective products that are rooted in science, sustainability, climate justice and equity practices, and are designed to protect the next seven generations.We aimed to build a differentiated digital experience to reach new audiences beyond the “green” consumer, while building community and reestablishing Seventh Generation’s power as a leader in the space.