SPRECHKONZEPT HAMBURG is a institute focusing on public speaking & the development of rhetorical skills. Anne Kühl is a orator & coach. She helps anyone become a confident public speaker, and to use their voice healthily & effectively. The logo concept resembles a sound-bubble – simultaneously symbolising the dynamic range of the spoken word. Sound can be soft or loud. It depicts not only the dynamics of communication – also the connection between language and people. The colors are clear. The typewriter-characteristic font feels almost audible – and contributing to a certain coolness.