Rakuten Illustration System

• Prize
  Winner in Other Graphic Design / Other Graphic Design
• Company
  Rakuten Design Lab (Rakuten Group, Inc.)
• Lead
  Takuya Iimura / Naho Takabayashi
• Team
  Rakuten Design Lab
• Client
  Rakuten Group, Inc.
• Credits
  UX Strategist: Masashi Kawamura, Chisato Ito
• Video
  Link to video

Illustrations are an important touchpoint for Rakuten Group, which offers more than 70 services worldwide, and are used to convey various information to users. However, each service often used illustrations with different tastes. To provide users with a more consistent brand experience, we developed official illustration assets that can be easily deployable. By incorporating our valued diversity concept into this illustration system, we can represent diversity regarding race, religion, and challenges.