Due to the beginning of sustainable development and advocation of moral sound, consumers encounter ethical concerns, the influence of personal values, and the conflict of “fast fashion” desire while they shop, which makes consumers unable to choose. The purpose of Greenly is to help increase consumers’ awareness and knowledge of the product, transparent the boundaries between brands and consumers, and provide them guidance. Greenly supporting them helps to jump out of the limitations of fast fashion, Thus adjusting their consumption habits.