Roy

• Prize
  Winner in Brand design / Branding
• Company
  Pragma Creation
• Lead
  Jonathan Quesnel
• Team
  Jonathan Quesnel, Aurore Miot
• Client
  Roy + Co selections

Roy + Co selections is a new Canadian national wine and spirits agency. The founder commissioned Pragma Creation to build her new brand identity based on her name, which already enjoys excellent notoriety in the industry.The minimalist and structured look reflects Roy's know-how as a brand builder and strategic collaborator for the producers she represents. The more organic aspect obtained by the curved shapes represent Roy's human-oriented values in addition to recalling the nature that shapes good wines.