Happy Place by Water integrated campaign

• Prize
  Winner in Integrated campaigns / Advertising
• Company
  Red Stone
• Lead
  Chris Davis
• Team
  Red Stone creative and project teams
• Client
  Canal & River Trust
• Video
  Link to video

Happy Place by Water is a campaign for the Canal & River Trust to encourage 18-35 year olds to spend time near water to help improve their wellbeing. The aim was to create a ‘habit loop’ of continued activity.The campaign had two phases. An awareness phase – paid social and out of home including a ‘spillboard’ at Camden Market, London. An action phase – viral ‘mood monitor’ to engage people on social resulting in shared social moments that built and sustained momentum.The campaign exceeded targets, with a succesful paid social campaign and a huge boost to brand awareness in general.

Red Stone is a multi-award-winning creative agency based in East London.We have a team of highly experienced strategists, creatives and project managers. We balance award-winning creativity with meticulous organisation to deliver your project and achieve your aims.We work with organisations to develop and execute effective strategies that deliver awareness, uptake and positive results.We work hard to understand the unique needs of our clients: their aims, their vision.