UCSD Sixth College

• Prize
  Winner in Environmental Graphics / Functional Typography
• Company
  RSM Design
• Lead
  Kyle Richter
• Client
  University of California, San Diego
• Credits
  Allison Richter Photography

RSM Design was brought onto the team for the new dining hall at UCSD’s Sixth College to simultaneously create five new brands from scratch, from the name, logo, brand expression and sign program. The goal is for each venue to feel like its own restaurant, with an immediately recognizable sensibility that ties back to the menu, while also complementing the modern beach house architecture of the space.