Winner 2022 / Online Media / Online experiences

Audi online manuals 2

  • Prize
    Winner in Online experiences / Online Media
  • Company
    AUDI AG
  • Lead
    Sebastian Schillinger
  • Team
    Juri Ruppel
  • Client
    AUDI AG
  • Credits
    Mr. Tessmann (Dosco GmbH), Mr. Weber (KOMMA-D)

Audi’s digital owner’s literature has been introduced in the infotainment system of many Audi models. This means that customers will not only be able to use the printed version or the myAudi app; they will also be able to call up the desired content easily in digital form directly in the vehicle. The cloud-based solution stores all content in one place and there is the flexibility for it to be updated at any time. The user-friendly operation via the infotainment system is a particularly attractive feature and the app structure provides improved clarity and makes it intuitive to use.