Rebranding Zest: Nutrition with Purpose

• Prize
  Winner in Brand design / Branding, Beverage / Packaging
• Company
  Zest Tea, Llc
• Lead
  Jane Wu
• Credits
  Photo by Haley Bergsgaard

Energy tea drinkers are thirsty for more.Zest’s mission is to become a nutritional beverage company with science-backed ingredients in our hot teas, sparkling drinks, and powder mixes.Our new visual identity is professional and consistent among our current products, retail presence, and new line of functional beverages. The design balances functionality and flavor, with a clear ingredient list that customers can easily identify. New illustrations reflect rich, vibrant flavors with a typography, tone of voice, and color scheme to create a modern brand with a determined, tasteful character.