Japan 2021: 100 Years of Japanese Cinema

• Prize
  Best of Best in Movie / TV / Film / Animation, Animations / TV / Film / Animation
• Company
  ZYLA
• Lead
  Yuki Matsushima
• Team
  Design Firm: Centre Creative / London, ZYLA / Tokyo, Creative Director: Darren Wood, Nariaki Kanazawa, Animation Creative Director: Yuki Matsushima, Animation Director: Susumu Yamaguchi, Illustrator: Tatsuya Kondo
• Client
  British Film Institute
• Credits
  Producer: Kenichiro Goto, Tomoya Iwasawa
• Video
  Link to video

JAPAN 2021 was a Japanese film campaign by the British Film Institute carried out from 2020 to 2021 across the UK. The project focused on over 100 years of Japanese film, through cinema seasons, online exhibition, theatrical releases and education events. We used archetypes from different film genres to create an overarching design style, which was both traditional and modern. The illustration style allowed us to create a strong and iconic promotional and advertising campaign.We created an animation including historic Japanese films by Akira Kurosawa, Yasujiro Ozu, Takeshi Kitano and AKIRA.

Yuki Matsushima is the founder and art director of ZYLA. He works on a wide range of projects for clients such as Coca-Cola Japan, Toho, TV Asahi, Cyber Agent, and British Film Institute, his skills for art direction excel particularly in developing key arts. He has worked on key arts for films, TV programs, advertisements, and more.As a result, he has won awards including at ADC, Indigo Design Award and Japan Sign design Award.