Starboard Yacht Website Re-design

• Prize
  Winner in User Experience Design / UI & UX Design
• Company
  Advantages
• Lead
  Advantages Creative Team
• Team
  Ana-Marija Zaklan (Digital Lead), Jaclyn Pearson (UX/UI Design Lead), Maddie Reeder (Project Coordination), Nivi Chakravorty (Project Strategy Lead), Zach Herskowitz (Copywriting Lead)
• Client
  Starboard Yacht Group

Starboard Yacht (SBY) Group combines decades of comprehensive industry expertise to reimagine the boating experience with extraordinary yacht refits. Unlike competitors, SBY is technology-focused and fashion-forward, yet their previous website did little to convey that message. With custom illustrations, unique design elements, and creative copywriting, Advantages brought this new website to life through an experiential narrative that captivated a wealth of new SBY customers to deliver hard results. The brand was reborn with the words “Experience extraordinary”.