The Valley of Vinyl

• Prize
  Winner in Advertising / Photography
• Company
  Jonathan Knowles Photography
• Lead
  Jonathan Knowles
• Team
  Agency: Rothco | Creative Director: Ray Swan | Assistant: Jack Baldwin | Retouching: Gareth Pritchard
• Client
  DublinVinyl.com
• Video
  Link to video

With this new project for Dublin Vinyl, we tap into the community of music lovers, who are discovering the joys of music experienced on the oldest format.If you look at the grooves of a vinyl record through a high magnification microscope you will see these valleys of sound, where the music is actually a physical landscape. Each and every song has a completely different valley, like a musical fingerprint.Discovering the world of vinyl, we captured the exact location of specific placename lyrics, from classic records available on DublinVinyl.com.

Jonathan Knowles is a photographer and filmmaker, specialising in graphic still life, liquid and beauty. Jonathan’s unique energetic style has earned him award-winning advertising commissions worldwide.Notable projects include campaigns for many globally recognised brands, such as Coca-Cola, Guinness, and Smirnoff. He is also the creator of the famous O2 bubbles.