The American Museum of Natural History (abbreviated as AMNH) is a natural history museum on the Upper West Side of Manhattan, New York City. The Museum Gala is a spectacular black-tie benefit set among the Museum's legendary halls and featuring star-studded company, delicious dinner, and highly-anticipated musical entertainment. For this project, I explored collateral design for a fundraising event, The Museum Gala, in the American Museum of Natural History. The collateral campaign includes a poster, an invitation card, a ticket, an event give-away(wine), and the house organ.