Dokkaebier

• Prize
  Winner in Brand identity / Branding, Beverage / Packaging
• Company
  DKB Brands
• Lead
  Ji-Ah Park
• Client
  DKB Brands
• Credits
  Photography by Skoopmarketing
• Video
  Link to video

Branding for SF based craft beer. Inspired by the dokkaebi, a shape-shifting Korean folklore creature, the focus was to create a distinct logo & visual identity highlighting the playful spirit of the dokkaebi and Korean influence behind the brand. The dokkaebi's spirit is communicated through a set of faces with no distinct body form – rather having the face take form of the object it inhabits.The packaging is separated into experimental (white labels for a clean look synonymous to its “carte blanche” flavors) and core brews (color labels with unique design pulled from Korean folk art.)

Professional with 8+ years of experience in visual design and branding, currently providing art direction and graphic design services to clients globally. BA (Hons) Graphic Communication Design at Central Saint Martins (London) / MA Arts & Cultural Management at King's College University (London).