Chen Ya Lan Taiwanese Opera Troupe - Passing Down the Heritage / Red Envelope Desk Calendar

• Prize
  Best of Best in Calendars / Other Print (Magazines, Newspapers, Calendars)
• University
  National Taiwan Normal University
• Lead
  Hou, Hsiao-Che
• Credits
  Photo by : Ou Chieh-Ju
• Video
  Link to video

Inspired by the traditional custom and culture of the "red envelope" – used to convey blessings – the Taiwanese opera's spirit of loyalty, filial piety, chastity and righteousness is complemented by the comic style to endow red envelopes with innovative visual appeal and congratulatory meaning. In doing so, the performing art of opera becomes more relevant to everyday life, continuing the heritage of traditional Taiwanese opera and promoting its qualities.