Hito to Ki to Hitotoki

• Prize
  Best of Best in Beverage / Packaging
• Company
  Bullet Inc.
• Lead
  Aya Codama
• Client
  Imayo Tsukasa Sake Brewery Co. Ltd.
• Credits
  Design by : Ryoya Yamazaki

The tradition of brewing sake in wooden barrels is a prominent feature in the Japanese sake culture. Determined to maintain the culture of wooden barrel brewing for the next 100 years, Imayo Tsukasa Sake Brewery commissioned craftsmen to build a pair of new 4,000-liter-class wooden barrels. The sake brewed in those barrels has been named “Hitoto Kito Hitotoki” —Japanese words meaning “human, wood and moment.” For the label design, we traced a part of the grain pattern from the cedar wood barrels which the brewery's employees had poured their hearts into.