IBM Match 360 with Watson is a completely new, cloud-native service, that improves data quality and trust in an organization's AI pipeline by identifying multiple records across various data sources that reference the same customers and organizations. This easy to use, no-code service enables non-developers to plug into their data prep routines to match and link data, create complete versions of the truth, and extract more valuable business insights that drive growth through self-service analytics. In a nutshell, IBM Match 360 with Watson empowers Data Scientists to build trust in their data.