Insecta Iridesse

• Prize
  Best of Best in Catalogs / Books
  Winner in Digital marketing / Advertising
• Company
  PLUS Collaboratives
• Lead
  Cheryl Sim
• Team
  PLUS Collaboratives
• Client
  Fujifilm Business Innovation

To showcase Fujifilm’s metallic ink printing, we challenged the industry norm of producing a traditional colour swatch catalog and disrupted the way colours and printing methods are presented. A reimagination of a colour swatch into an explorer’s journal documenting the findings of 3D iridescent gem-like insects showcased the different print effects on different paper stock. These gem-like insects were also made into jewellery to entice, and encourage print industry viewers to come up close to inspect using their trade tool loupe. This generated over S$2 million in sales revenue.