SciFest Los Angeles

• Prize
  Winner in Other / Branding, Brand identity / Branding
• University
  Art Center College of Design
• Lead
  Ching-Fa Lung

SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.Inspired by the science fiction movie “Interstellar,” the discovery scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device through different applications, for the whole festival identity system.

Ching-Fa Lung is a graphic designer who specializes in identity development that spans across multiple platforms. His design research is a harmony of understanding human behavior and narrative storytelling. By balancing creativity and rationality, he identifies and creates visual communications in dynamic ways.